Mr. Saad A. A. El Zein
Head of Strategic Communications
Mr. Saad A. A. El Zein joined the Strategic Communications Department (Stratcom) at LAU as Head of Strategic Communications in June 2024. In this role, he will lead the integrated communications of the university and its medical centers.
Prior to assuming this position, Mr. Saad had served as Assistant to the President for Special Projects since October 2016. In this capacity, he was the president’s liaison with university, LAU medical centers, government, and community leaders.
He assisted in public relations, outreach and community initiatives, and provided support to university stakeholders on matters related to his field of expertise, namely marketing, advertising and public relations. Among many other projects, he was instrumental in the branding of the LAU medical centers, the launch of the LAU Mobile Clinic and the first and major startup incubator at LAU, the Fouad Makhzoumi Innovation Center. He also contributed to the establishment of the LAU Health Clinics and the integration of the LAU community with the medical centers.
Mr. El Zein is no stranger to LAU. He has been president of the university’s Dubai & Northern Emirates alumni chapter for 14 years and his membership in the chapter spans more than 25 years.
Soon after graduating with a BS in Business (Management) from LAU in 1989, Mr. El Zein joined Leo Burnett in Dubai, and in 1995 established Leo Burnett’s regional branch in Damascus. He subsequently assumed a series of increasingly high positions in Publicis Dubai, Madco Intermarkets, Abraj Property Development, and Baynounah Media Group in Abu Dhabi. In 2011 he partnered with the advertising agency AGA ADK to establish The Network, a communication group in Dubai.
Mr. El Zein is the founder of the Lebanese Association for Development and Empowerment (ADEL). He was formerly Vice President/MENA Area Director of the International Advertising Association, a board member of the Lebanese Business Council in Dubai, and a member of the Emirati Lebanese Friendship Association and the Young Arab Leaders UAE Chapter.
Contact:
Mr. Saad El Zein
Head of the Strategic Communications Department
Lebanese American University
Tel. +961 1 786456, extension 1873